Vol. 12 No. 6 (2024): Vol12, Issue 6, 2024

Articles

• Firms Going Global, Communication Going Sensitive. Cultural Sensitivity: A Challenge for Global Companies in Saudi Arabia

  Stephanie Saliba, Ghada Salem

  1-23

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• Influence of Viral Contents on the Rapid Spread of Information on the Social Media Platforms in Nigeria

  Harvey G.O. Igben, Okiemute Endurance Acchugbue

  24-40

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• Organizational Culture on Employee Performance of Aluminum Roofing Sheet Manufacturing Firms in Anambra State, Nigeria

  Goodfaith Nnenna Dike, Innocent Ifeanyichukwu Enukora, Chidimma Odira Okeke, Obinna Solomon Eboh

  41-71

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• The Impacts of Marketing Capabilities on Business Performance in the Case of Selected Manufacturing firms in Ethiopia: The Mediating Role of Sustainable Competitive Advantage

  Getie Andualem Imiru

  72-113

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• Market Forces and Marketing Performance of Leather Products Manufacturers in Abia State, Nigeria

  Onwubiko N. Dike, Ugochukwu G.A. Uwaoma,, Sylvanus I. Nwodo

  114-133

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• Sequential Explanatory Mixed Method Approach to Understanding the Impact of Digital Media on Media Relations and Audience Engagement

  Nduneche Ezurike

  134-149

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