Vol. 13 No. 2 (2025): Vol13, Issue 2, 2025

Articles

• Proposing a Comprehensive Model to Explore and Evaluate the Factors Influencing Egyptian Consumers' Brand Loyalty: An Empirical Study in the Home Appliances Sector

  Mostafa Ahmed Shalash

  1-29

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• Advertisement and Consumers Behaviour among Selected Manufacturing Firms in FCT Abuja

  Babayemi Oduyingbo Joshua, Abdulrahman Shehu Ahmadu, Grace Udo, Hadiza Saidu Abubakar

  30-46

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• Impact of Innovation on Market Share of Small and Medium Enterprises (SMEs) in Abuja

  Judith Aimiebenomo Ehiaguina, Olubodun Sijibomi, Fredrick Seun Yakubu, Ekanem Ediuku

  47-61

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• Succession Planning and Sustainability of Family Businesses and in South-East, Nigeria

  Goodfaith N. Dike, Ellis I. Idemobi, Chisom N. Okafor, Michael I. Anyika, Jeffery Chukwujekwu Obiezekwem, Ekene Ezinwa Nwankwo

  62-90

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• Effect of Omini-Channel Marketing on the Performance of Transport Firms in Anambra State

  Nkoli Augustina Chendo, Chineze J. Ifechukwu-Jacobs, Chimezie Alex Oguanobi

  91-103

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