Vol. 3 No. 7 (2015): Vol 3, Issue 7, September 2015

Articles

• Online Marketing and Consumer Purchase Behaviour: A Study of Nigerian Firms

  Gabriel K Jenyo, Kolapo M. Soyoye, Gloria A. Nwankwo

  1-14

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• Evaluation of the Impact of Internet Marketing On Banking Services in Nigeria

  Bello Ayuba, Ibrahim Ali Aliyu

  15-29

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• Social Marketing Communications for Check-Mating Sales of Fake and Adulterated Drugs in Nigeria

  Ehikwe, Andrew Egede, Eze, Felix John, Odigbo, Ben E.

  30-49

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• The Effect Of Country-Of-Origin, Consumer Characteristics And Attitudes On Consumer Behaviour Towards Foreign Clothing Brands In Nairobi, Kenya

  James Ngugi Njuguna

  50-92

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