Vol. 7 No. 4 (2019): Vol 7, Issue 4, July 2019

Articles

• The Effect of Using Mobile Branded Apps on the Purchase Intention in the Retail Industry among Saudi Females

  Soad Almeshal, Alhanouf Alshathri

  1-11

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• Determinants Affecting the Quality of Auditing Financial Statements: A Case of Independent Auditing Companies in Ho Chi Minh City

  Nguyen Van Trai and Nguyen Thanh Van

  12-21

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• Influence of Customer Emotions on Customer Loyalty among Star-Rated Hotels in North Rift, Kenya

  Beatrice Jemaiyo Imamai, Peter Mwaura, Geoffrey G. Kamau

  22-33

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• Factors Determining Purchase Intention and Behaviour of Consumers towards Luxury Fashion Brands In India: An Empirical Evidence

  Anu Priya Arora, Nawal Kishor

  34-58

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• Perception Analysis and Consumer Behaviour on Purchasing Shell Helix Lubricate Oil Product by Pt. Tira Wira Usaha

  Lazarus Sinaga, Tiolina Evi

  59-75

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• Marketing Research on Food Consumers' Behavior in Georgia's Consumer Market

  Todua N. Maghlakelidze K.

  76-82

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