Vol. 2 No. 5 (2014): Vol 2, Issue 5, September 2014

Articles

• PROMOTING GREEN PURCHASE BEHAVIOR TO THE YOUTH (CASE OF BAHRAIN)

  Mohammed Almossawi

  1-16

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• MARKETING INTELLIGENCE AS A STRATEGIC TOOL FOR COMPETITIVE EDGE

  Goddy Osa Igbaekemen

  17-34

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• CONSUMER IDENTIFICATION AS A RESULT OF ECONOMIC AND PHILANTHROPIC CORPORATE SOCIAL RESPONSIBILITY IN SAFARICOM LIMITED COMPANY OF KAJIADO COUNTY, KENYA

  Owino Phyllis Osodo

  35-44

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• SERVICE STANDARDS MANUAL

  Ahmed Mahboub, Dr. Bashar Saryrah, Ayman Obeidat

  45-54

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• THE IMPACT OF SERVICE MARKETING MIX TO IMPROVE PERCEIVED IMAGE OF USERS OF PUBLIC URBAN TRANSPORTATION BUSES. CASE STUDY: COLLECTIVE URBAN TRANSPORT COMPANY (ETUM) IN M’SILLA CITY ALGERIA

  Lahouel Samia, Yahiaoui Naima, Mekaoussi Saliha

  55-66

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• DETERMINANTS OF CUSTOMER SATISFACTION AND LOYALTY IN THE NIGERIAN TELECOMMUNICATIONS INDUSTRY

  Oghojafor, B.E. Akpoyomare, Ladipo, K.A. Patrick, Ighomereho, O. Salome, Odunewu, A. Victor

  67-83

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