Vol. 8 No. 2 (2020): Vol 8, Issue 2, March 2020

Articles

• Customer Self Service Technology and Customer Patronage of Deposit Money Banks in Rivers State

  Amadi Ezechirinum, Igwe Sunny R., Anucha Victor C.

  1-25

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• Behavioral Data Analysis in Emotional Intelligence of Social Network Consumers

  Constantinos Halkiopoulos, Evgenia Gkintoni, Hera Antonopoulou

  26-36

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• Determinants of Students’ Choice of Higher Education in a Private University, Ghana

  Rexford Owusu Okyireh, Marijke A. Adobea Okyireh and Isaac Nyarko Adu

  37-53
• Customer Loyalty and Patronage of Quick Service Restaurant in Nigeria

  Njelita, Chukwudi I. and Anyasor, Okwuchukwu Marcus

  54-76

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• Influence of Customer Relationship Management on Customers’ Retention in the Insurance Industry in Accra, Ghana

  Ibrahim Ofosu-Boateng

  77-95
• Psychographic Constructs and Consumer Purchase Intention in Kenyan Context

  Grace Wambui Kiboro, Mike Iravo, Doris Mbugua, Edward Owino

  96-111

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